Ross & Ross International

View Original

What is Digital Transformation and Why You Shouldn't Procrastinate

See this content in the original post

Megatrend

We are currently undergoing a once-in-a-lifetime big, fast, technology shift that will transform every industry and business in the world over the next three to five years. This megatrend is called Digital Transformation.

It’s evolving at warp speed - at a pace that none of us have ever experienced… and this is just the beginning.

So What is Digital Transformation?

Digital Transformation is the very important fundamental change of an organization, from existing older technology, business strategies and goals, to adopting new ways of doing business using the latest and emerging technologies to survive and thrive against the (current and future) competition.

How To Get Started

  1. Begin with an honest review of your current business strategy, goals and models
  2. Research the latest (and emerging) technology trends that will work in your industry
  3. Rethink and evaluate every business and communications model and the way you work and communicate with customers, prospects, partners, suppliers - and of course your employees
  4. At a minimum, focus on one or two key areas to begin

It’s a big project. However, it’s easier and more affordable to get started than you think.

Why You Can't Procrastinate

Digital Transformation is a necessity to stay competitive and you need to address these changes before your competitors do… or you could find yourself losing customers, employees, partners - or even your business! This megatrend is underway now and those who move quickly will be the winners of the future... as the following quote so aptly states:

"It's no longer the big beating the small, but the fast beating the slow"
Source: Eric Pearson, CIO, International Hotel Group (IHG)

Benefits

Digital Transformation will have a huge impact on your business. You’ll make more money, attract the top talent, recruit the best people, improve team productivity and morale, beat your competition, create happier customers and partners… and best of all, you’ll have more time to enjoy life and have fun.

Call to Action

If you want more info on how to get started, or if you are in the middle of major initiatives, sign up to receive our monthly Digital Transformation eNewsletter to keep you up-to-date on new trends and technologies.