Are you looking for new ways to increase sales this year?  Have you thought about adding more videos to your website? Video technology is one of the top 10 latest technologies that will increase business sales this year.

Video marketing is a hot fast-growing trend in all companies. Why? You can thank YouTube, Tablets and Smartphones for the explosion in video interest and content over the last 2-3 years.  

Top 6 Benefits of Video Marketing

• Increases the number of sales presentations and product demos per week

• Saves time for your prospects, existing customers and employees

• Improves the quality & consistency of your marketing message

• Provides more time for sales reps to focus on larger sales opportunities

• Reduces the time to bring new employees up to speed

• Reduces the cost of sales

Top 10 Video Projects

Here are the Top 10 Video Projects that you can implement to increase sales:

1. Customer Testimonial(s)
2. Product Demo(s) 
3. Company Intro
4. Explainer Video (60-90 seconds) or Elevator Pitch (15 seconds)
5. Website Visual Greeter
6. Success Story (stories)
7. Trade Show - Intro to Booth, Pre-Show & Post-Show
8. Customer Best Practice ROI
9. Employee Training - How To
10. Annual Success Highlights

Top 5 Video Hosting Options

• Youtube
• Vimeo
• Viddler
• Wistia
• Brightcove

How to Start

There are four options for creating and publishing video content on your website.  We also included budget estimates to help you plan for these projects:

1. Do It Yourself (DIY)
   We are adding video to our website this year.  We do not have a large budget or much extra time.  However, it is very doable with the latest technology.   It's a fun project for most interns or you can make this another weekend project for some of your team :) Timeframe: 15-45 days. Budget Estimate: $0-$1,000
    

2. Have Us Help You Get Started 
   Sometimes you just need someone to walk you (or someone in the company) through a new technology project the first time.  My business partner (and wife) always says that she learns technology faster by just having someone show her how to do something once. Timeframe: 30-60 days. Budget Estimate: $1,000-$5,000
    

3. Outsource a Low-End Project.
   You can save time and money (sometimes) by outsourcing the video production to professionals.  The cost has come down dramatically due to the latest technology.  You can now get high quality video content for a reasonable budget. Timeframe: 45-90 days. Budget Estimate: $5,000-$20,000
    

4. Outsource a Higher-End Project
   We work with Top Video Production companies that can help you produce high quality professional video for your website.  It's hard to find high quality professional video production companies that work with reasonable budgets. You save significant time by NOT having to spend all the extra time on finding the right company.   We already have a short list to start the project. Timeframe: 60-120 days. Budget Estimate: $20,000-$100,000

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